Experiential.
Off! is an outdoor brand, and they wanted to remind people of the wonders of the great outdoors. To bring the outdoors in I developed an immersive experiential tech showcase that was completely off the grid.
Based on the Ladybug cameras used by Google Street View, we built two remote viewing base stations -- one in Virginia and one in Colorado, providing beautiful 360 views. Solar-powered, they returned their video stream via long-range radio and were completely custom-engineered.
Users could take screen captures of what they were seeing and send them to their friends, and a Yahoo! takeover made it the highest profile experiential activation in the history of the brand.
