Community. Brand Strategy.
Most people see the Gaga campaign as a social media success, and with millions of followers and billions of views it certainly was. But its success wasn't from driving retweets or adding followers, it was by building a brand.
Tireless cultivation of key influencers, consumer product partnerships, and a deep understanding of what made the artist special in the hearts of her fans guided a 360 strategy of outreach and leverage that put Lady Gaga into the history books.
I gave a two-part interview for Smart CMO on what corporate CMOs can learn from the Gaga campaign...
